Hi!!!! I’m Haley Wilson, owner and designer of The Happiest! Fashion has always been my love, but in the past few years it’s turned into a full-blown OBSESSION. I can't stfu about funky, fun looks that stand out in a crowd!! My favorite thing is sharing that passion, and encouraging everyone to wear literally whatever they want, whenever they want.

The Happiest started in 2022 as an online boutique for bold af statement pieces (literally NO boring basics allowed!). I had the MOST fun as Head Buyer, bringing funky fashion to the girls. However, after making a couple of custom hats, I joked that The Happiest was a hat brand now.

🦋 Be careful what you manifest!! 🦋

Turns out, the girls who love funky fashion also love fun hats—and I love making them! Now, The Happiest is allllll about bringing you hats packed with personality. While so much has changed, The Happiest will always be rooted in the belief that you should wear what you want, whenever you want.